Chelsea Jené Haines
chelsea haines is a designer, among other things
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BON APPRENTÍ: BRANDING, PRODUCT & APP DESIGN

BON APPRENTÍ

SILVER AWARD, CENTER RING STUDENT SHOW

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Bon Apprentí is a brand extension of Blue Apron that aims to get children and young adults (ages 7-15) excited about cooking.
We created a set of interactive cooking utensils that track and record movement in an app where the young chef can earn points, challenge their friends, and unlock new recipes.
 
 
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identity

Our visual concept encompasses both the french kitchen and a playful illustration style with the goal of getting kids excited about cooking.
 
 
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utensil packaging and illustrations

 

app design

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Co-Designers: Elizabeth Northcutt and Carey Gordon