SILVER AWARD, CENTER RING STUDENT SHOW
Bon Apprentí is a brand extension of Blue Apron that aims to get children and young adults (ages 7-15) excited about cooking.
We created a set of interactive cooking utensils that track and record movement in an app where the young chef can earn points, challenge their friends, and unlock new recipes.
Our visual concept encompasses both the french kitchen and a playful illustration style with the goal of getting kids excited about cooking.
utensil packaging and illustrations
Co-Designers: Elizabeth Northcutt and Carey Gordon