Chelsea Jené Haines
chelsea haines is a designer, among other things
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ELIXIR: A GLAMGLOW BRAND EXTENSION

ELIXIR BY GLAMGLOW

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Elixir is bottled Hollywood glamour in the form of four tasty juice drinks combining all-natural ingredients that aid in skincare. 
 
 
 

the juices

Photography by Richard Scott
 

pomegranate panacea

 
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tres leches

 
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kiss the sky

 
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golden hour

 
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identity

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marketing collateral

Product samplers will be distributed where Elixir is sold at retail. A single test tube filled with juice is secured in a card introducing the brand and its history, and is accented with the signature metallic silver.
 
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microsite

Our website is designed to highlight our four juices and the skincare benefits of the ingredients in each. The color-blocking and icon illustrations reflect the organic and edible characteristics of our product, and keep consistent with label design and photographic style.
 
 
 
 
 
 
 

launch campaign

For Elixir’s first foray into the market, we plan to blitz social media directly, support the product with retail popup dispensaries, and introduce the brand to social media influencers with both physical collateral and a special event in Los Angeles.
 
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influencer box

These decorative boxes ship in cold packs to social media influencers holding a sample of each of our four juices. The box suggests classic Hollywood taste with an apothecary angle. 
 
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Team members: Dina Zolan (AD), Gina Kim (AD), Randall Wundersmith (CW)