Chelsea Jené Haines
chelsea haines is a designer, among other things
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THE IVORY TOWER PROJECT, A CAPITAL CAMPAIGN

THE IVORY TOWER PROJECT

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The Ivory Tower Project is a capital campaign to raise funds for The Elephant Sanctuary in Hohenwald, TN: a 2,700 acre space for elephants previously in performance and exhibition to live out the rest of their lives in the semi-wild with the companionship of a herd.
These funds will be used to build a therapeutic structure for individualized medical attention and sensory healing for the effects of trauma and PTSD. 
 
 

case statement

 
 

calendar

Calendars will be sent with the case statement as a way to provide a more “permanent” reminder of how their donations make a difference. 
 
 
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letterhead

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original charcoal illustrations

The visual concept for this campaign has tactile elements, utilizes neutral and calming colors, and is meant to represent a world in which elephants feel most at home. 
 
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posters

 

direct mail

 
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microsite

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