ART WEEK MIAMI BEACH

ART WEEK MIAMI BEACH

a brand identity refresh for Art Week Miami Beach

pitch concept

Art Week Miami Beach is a celebration of art against the backdrop of Miami Beach.

This is a generative identity system built using just two shapes — the circle and half-circle — taking inspiration from the sun and moon to represent the flowing tides of art and culture, as well as paying homage to sunny Miami Beach, its iconic art deco architecture, and the 7 days and 7 nights of the festival.

VML Brand Design | 2025